In this unmissable program on BBC4, Rankin, the London-based fashion/ celebrity photographer talks about seven of the photographs that changed fashion and attempts to recreate them. In the process he doesn’t just copy the composition and lighting he also uses the same equipment including a Sinar Norma 10” x 8” and a Rolleiflex TLR. He talks about photographs from Cecil Beaton, Richard Avedon, Helmut Newton and others. There are appearances by Heidi Klum, Sophie Ellis-Bexter, Ray Harwood (Beaton’s assistant) and David Bailey!

There are no surprises about his choices for the photographers who have had such a huge impact on fashion photography. The particular photographs that he chose to recreate are those which he has a personal affinity with and, I think, those recreations which would make for good t.v. viewing.
I have long been an admirer of Rankin’s work and I have several of his books. I love the grittiness, the nowhere-to-hide aspect that he puts into his celebrity portraits. His photos are as in-your-face as celebrity itself. For years he has defined cool portrait photography in the U.K. and plenty of his photographs can be found on album covers for the artists with whom he has worked.
I have to say that I was immensely grateful and excited that he had agreed to make this program, to bare all to the t.v. cameras. At the same time I was a little disappointed by seeing him at work. There just wasn’t the skill, the charisma, the craftsmanship that I had imagined he would have, or at least it wasn’t recorded in this program. What was recorded though was his honesty - something that his work in turn has been so good at portraying.

My favourite quotes...
“One thing that hasn’t really changed I do get my assistants to do everything”.
“Because we’ve got absolutely no idea what images we’ve got or if they’re any good or not we’re actually reverting back to digital”.
“We’re not quite sure what the exposure will be so we have to kind of guess at it”.
“Before the photographer got there, everything was ready to shoot” at which point Rankin’s assistant replies with “which is exactly what happened!”.
Essential viewing. More, more, more.